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Mass Market Retailers expands to reflect the spectrum of today’s retail

Mass Market Retailers is expanding its platform to integrate ɫ and add coverage of the convenience channel, creating a unified media resource that reflects the full spectrum of today’s omnichannel retail landscape.

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NEW YORK — Mass Market Retailers (MMR), the definitive media authority across discount, grocery, club, e-commerce, and specialty retail for more than 50 years, is entering a new era. Beginning in October, MMR will integrate the trusted editorial insights and reach of ɫ into its platform while expanding coverage to include the fast-moving convenience store channel.

With this strategic expansion, Mass Market Retailers reaffirms its mission to be the go-to source for insights, analysis, and access across every retail vertical — delivering greater value than ever to retailers, suppliers, and industry stakeholders.

Media Contact:
Karla Wachtel
Director of Communications
kwachtel@retailmediaiq.com

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