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New FMI research reveals how the food industry is supporting consumers’ evolving health priorities

87% of responding food retailers sell health tracking devices, such as blood pressure cuffs, continuous glucose monitors, and wearable rings to track health metrics.

3 min read
Hy-Vee dietitian talks to a customer on eating healthy.

ARLINGTON, Va. –&Բ;Today,  unveils the findings of the  following the recently released Dietary Guidelines for Americans (DGAs) and ahead of . The report offers insights into the industry’s efforts to serve as a destination for health and well-being and drive meaningful progress by providing grocery shoppers with products, resources and services that support their individual health goals. 

“As FMI’s latest research showcases, the food industry supports consumers’ personal health goals by empowering them with nourishing foods, wellness products, credible information, digital tools and health-related services,” said Krystal Register, FMI, vice president of health & well-being. “These offerings include expanded nutrition services led by registered dietitian nutritionists (RDNs), preventive screenings, food as medicine initiatives, accessible pharmacy services, community programs and digital engagement around health goals.” 

Key findings within the report include: 

  • 80% of the food industry survey respondents reported their top health and well-being initiative as nutrition and overall health.
  • 94% of responding FMI food retailers indicated that they currently have established health and well-being activities for both consumers and employees.
  • 96% of food companies surveyed employ registered dietitians at the corporate level; 43% have in-store RDNs or offer virtual access.   
  • 87% of responding food retailers sell health tracking devices, such as blood pressure cuffs, continuous glucose monitors, and wearable rings to track health metrics. Among food retailers selling these devices, 92% offer related counseling  through the pharmacy and retail dietitians.  

This comes as previous FMI research conducted with  and  show that consumers’ perception of “healthy” is evolving. At 77%, most grocery shoppers say they put at least some effort into making healthy eating choices, and consumers define “healthy” to include fruits, vegetables, protein and no added sugar. 

Generational shifts redefine shoppers’ produce purchases, FMI research says
Younger consumers drive digital discovery and omnichannel growth.

Visit  for additional insights and view the full report through . 

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