CHICAGO 鈥� NielsenIQ and Ulta Beauty have announced a strategic data sharing collaboration to expand industry visibility into the U.S. beauty marketplace and strengthen decision-making for brands and retailers.
Under the agreement, Ulta Beauty will share sales data for inclusion in NIQ鈥檚 forthcoming Full View of Beauty channel, significantly enhancing omnichannel measurement across prestige and mass beauty and wellness. In addition, Ulta Beauty will leverage NIQ as a primary beauty insights panel provider, using 狈滨蚕鈥檚&苍产蝉辫;Omnishopper and Digital Purchases solutions to support enterprise-wide insights and analytics. The collaboration brings together Ulta Beauty鈥檚 scale, leadership, and deep consumer connection with NIQ鈥檚 industry-leading measurement and behavioral intelligence, delivering a more complete, actionable understanding of how beauty consumers shop brands, categories, and channels.
狈滨蚕鈥檚&苍产蝉辫;Full View of Beauty integrates retail measurement with consumer level insights to provide a comprehensive view of what consumers buy, where they shop, and why. Ulta Beauty鈥檚 participation further expands coverage and depth within the channel, sharpening visibility into beauty, one of retail鈥檚 most dynamic and influential categories.
As Ulta Beauty鈥檚 primary beauty insights panel provider, NIQ will power shopper insights through Omnishopper, which reflects consumers鈥� total trip behavior across online and offline environments as captured by the world鈥檚 largest consumer panel with 250,000 highly engaged panelists. This is complemented by Digital Purchases, which provides granular visibility into e-commerce transactions. Together, these leading solutions support a more comprehensive understanding of evolving shopper journeys across physical stores, digital platforms, and emerging touchpoints.
鈥淎s the largest specialty beauty retailer in the U.S., Ulta Beauty plays a defining role in where the category is headed,鈥� said Jacqueline Flam, Managing Director, Beauty & Health, NIQ. 鈥淭his collaboration accelerates our mission to democratize access to beauty data, giving brands of every size the clarity and confidence to turn insight into action through NIQ鈥檚 Full View鈩� of Beauty.鈥�
For beauty brands, the collaboration represents a meaningful expansion in access to high-quality, actionable intelligence, helping brands of all sizes inform assortment strategy, accelerate innovation, optimize go-to-market plans, and make faster, more confident decisions in a complex and competitive marketplace.
鈥淯lta Beauty is a leading authority on beauty and consumer trends, informed by our nearly 47 million loyalty members and unmatched insight into how consumers discover, explore and shop the category,鈥� said Lauren Brindley, Chief Merchandising Officer, Ulta Beauty. 鈥淥ur collaboration with NIQ will help translate that insight into smarter decisions for our business and our brand partners, reinforcing our commitment to building brands and driving growth across the beauty ecosystem.鈥�
