TORONTO — Shoppers ɫ Mart has announced a pilot launch with SmileDirectClub, the industry pioneer and first direct-to-consumer medtech platform for teeth straightening, to offer the brand’s signature SmileShop experience in two Ontario locations. Shoppers ɫ Mart is the first pharmacy retailer in Canada to offer SmileShops, including an East Mall location in Etobicoke and a Kingspoint Plaza location in Brampton.

“SmileDirectClub and Shoppers ɫ Mart have a shared commitment to innovation in healthcare services and customer-led convenience,” said Alex Fenkell, co-founder of SmileDirectClub. “Collaborating with one of Canada’s most trusted retail brands allows SmileDirectClub to deepen our impact and broaden our footprint in Canada. The confidence that comes from having a great smile is transformative in every aspect of your life, and we’re thrilled to give more people the opportunity to get the smile they’ve always wanted.”
“Our Shoppers ɫ Mart stores offer our customers a wide range of products and services to meet their unique healthcare needs,” said Matthew Carr, vice president, merchandising, at Shoppers ɫ Mart. “This pilot with SmileDirectClub allows us to further diversify our offerings to make innovative health and oral care solutions convenient and accessible to Canadians.”