Holiday shopping 2025: Shoppers spend more, feel less confident
Consumers are searching aggressively for value and starting earlier than ever, only to face promo overload and decision fatigue.
Accenture
Accenture report: Gen AI becomes a shopping companion
Half of Gen AI users say they鈥檝e made a purchase based on its recommendations, and 75% are open to using a trusted AI-powered personal shopper.