Preventive health trends fuel gut supplement market expansion
Consumers are increasingly turning to probiotics and digestive health solutions, reinforcing front-end growth opportunities for chain drug retailers.
Supplements
Unilever targets wellness growth with Gr眉ns acqusition
Gr眉ns has gained traction in the greens supplement segment with its gummy-based daily nutrition products.
CRN opens call for proposals for 2026 鈥業nnovation Exchange鈥�
Innovation showcase follows 鈥楽ciComms Connect鈥� at CRN鈥檚 top dietary supplement and functional food events.
CRN-International report shows nutrition鈥檚 role in extending healthspan
A new scientific report highlights how dietary strategies, protein intake and bioactive nutrients can support resilience, reduce chronic disease risk and extend healthspan.
North American dietary supplements market to reach $175B by 2036
Shoppers increasingly prefer targeted health products over traditional daily multivitamins, focusing on cognitive, gut, cardiovascular, and joint support.
Vital Proteins unveils Collagen Sparkling Water
Fruit-forward hydration with VERISOL collagen peptides and Vitamin C to support skin, hair, nails and everyday wellness.
Clean Simple Eats debuts Peachy Ring clear protein powder
This peachy-sweet flavor joins Clean Simple Eats鈥� line of light and juicy, high-quality protein offerings.
U.S. dietary supplements market set for strong growth
The expansion reflects rising consumer awareness of nutrition, immunity, wellness, and an aging population seeking products for chronic conditions and healthy aging.
U.S. probiotic supplements market set for steady growth
U.S. retailers face growing demand for transparency in strain labeling and CFU counts among informed supplement consumers.
California Gold Nutrition Sport Pure Creatine Monohydrate named top creatine in new report
The publisher highlighted creatine monohydrate鈥檚 clinical support for strength, high-intensity performance, and lean body mass when combined with resistance training. It also emphasized manufacturing transparency and controlled distribution as key in selecting top products.
Host Defense Mushrooms launches Grateful Dead Gummies
The launch marks the iconic band鈥檚 first partnership in the wellness supplement category.
Probiotic ingredients market to hit $14.7 million by 2036
For U.S. retailers, probiotics are no longer limited to a niche supplement market.
CRN opposes California protein powder bill
This legislation introduces new testing, disclosure, and labeling rules for protein powder and concentrated proteins sold in California.
GNC expands premium supplement selection with High Level Science partnership
Introducing two cardiologist-formulated products to nearly 1,000 stores and GNC.com as part of The Drop, GNC鈥檚 innovation platform.
Performance nutrition gains ground as sports nutrition market grows
In the U.S., growth is driven by mainstream retail and pharmacy channels, as sports nutrition products expand beyond specialty stores.
Lemme expands women鈥檚 wellness footprint at Target
The new SKUs, which launched on Feb. 1, are available exclusively in Target stores across the country and on Target.com.