In this week鈥檚 episode of Video Forum, Michele Driscoll, CVS Health鈥檚 vice president of pricing, promotions and personalization, discusses the evolution of the value proposition that the drug chain offers to American consumers. She also addresses the enhancement of CVS鈥� personalization capabilities, the ExtraCare loyalty program, and the need to meet customers where they are.
Video Forum: Michele Driscoll, CVS Health
Pricing, promos and personalization.
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