Over a quarter of Millennial parents (27%) will spend over $500 per child, yet over half (51%) say long lines in-store cause them to walk away without completing their purchase.
The pullback in spending, Deloitte found, reflects a mix of cost pressures and caution amid a higher cost of living.
This shift directly impacts purchasing decisions, with consumers altering their baskets to align with new dietary preferences.
Convenience and cost-cutting outweigh privacy concerns for most online consumers.
The results highlight the financial pressures shaping buying decisions and the operational priorities retailers must address.
51% of consumers seeking to add protein to their diets are women.
U.S. prestige beauty market grew by 2% to $16 billion, while sales at mass merchants increased 4% to $34.6 billion in first half of 2025.
